Rolex Prices in 1968

By Charlie Dunne

I am always fascinated with primary source material. Whether it is advertisements, newspapers or catalogs, these materials give a great insight into vintage watches. Within this small Rolex Price List Catalog from 1968, we can see the MSRP of various models. I have complemented the article with some amazing watches from the period to give a visual component to what your money could buy you in the late 1960s!

$1,200 - Rolex Day-Date Reference 1803

Rolex Day-Date Serpico Y Laino Reference 1803 with 1.105M serial dating to circa 1965.

$350 - Rolex Datejust Reference 1601

Rolex Datejust reference 1601 with 2.84M serial dating to circa 1971.

$1,050 - Rolex Datejust Reference 1601 in 14K Gold

1.4M serial dating to circa 1966.

$245 - Rolex GMT-Master Reference 1675

Rolex GMT-Master Reference 1675 dating to circa 1966.

$225 - Rolex Submariner Reference 5512

Submariner reference 5512 with 1.65M serial.

Submariner 5512 with 1.78M circa 1967.

$175 - Rolex Submariner Reference 5513

Submariner 5512 with 1.52M serial circa 1966.

$205 - Rolex Explorer Reference 1016

Explorer reference 1016 with 4.08M serial dating to circa 1975.

$245 - Rolex Milgauss Reference 1019

$250 - Rolex Datejust Reference 1603

Datejust ref. 1603 dating to circa 1966

$197.50 - Rolex Oyster Perpetual Reference 1002

$230 - Rolex Date Reference 1500

$612.50 - Rolex Date Reference 1503 In 14K Yellow Gold

+$552.50 Rolex Oyster Perpetual Reference 1005 in 18K Yellow

$285 - Rolex Zephyr Oyster Perpetual 1008

$130 - Rolex Oysterdate Precision Reference 6694

Rolex Oysterdate Precision reference 6694 dating to the 1970s.

Rolex Oysterdate Precision reference 6694 dating to the 1970s.