Rolex: What is a "Coronet"?

By Charlie Dunne

There are a few terms that are Rolex specific that collectors use. “Coronet” is an important one to know. Most often confused with the “crown” (the functional crown located on the side of the watch) the term “coronet” refers to the renowned Rolex logo of a crown. The coronet has changed ever so slightly over the years, yet it remains one of the most recognized logos on the planet. Often times, the design of the coronet can be a thing of obsession or distinguishing factor in a specific reference’s dial designation.

There are terms to identify the coronet - such as the “Frog Foot” or “Bart Simpson”. The coronet symbol is frequently located near 12 o’clock on the dial, and will be in the form of a printed logo, applied metal cutout, embossed (in relief) brass from the dial surface, or sometimes galvanized gold layer on gilt dials. The coronet logo is also depicted on the actual crown beginning in the mid century when the Rolex logo became much more integral to the brand identity. Additionally, it is seen on the bracelets as well as it can be seen engraved within certain cases. However to save you a bit of energy, when collectors are speaking with you about the coronet, it is almost always going to be in relation to the crown-shaped logo on the dial.

This is in no way a “scholarship-changing” article, but we thought it was a fun topic and could serve as a cool visual essay. Below you will see various examples of the Rolex coronet on vintage watches. Enjoy!