Yahoo! Finance: Eric Wind Interviewed Live on the "Perfect Storm" of Rolex Scarcity

Rolex watch shortage is a 'perfect storm'. Eric Wind was featured on Yahoo! Finance Live discussing how Rolex authorized dealers are out of stock and what the effect has been for the market over the past few years. He goes on to discuss the shortage stemming from COVID-19's halt in production and how the demand for luxury timepieces is stronger than ever.

You can read the full article below:

https://finance.yahoo.com/video/rolex-watch-shortage-perfect-storm-204601343.html

The interview surprisingly received an official (and unprecedented) response by Rolex SA.

"The scarcity of our products is not a strategy on our part. Our current production cannot meet the existing demand in an exhaustive way, at least not without reducing the quality of our watches – something we refuse to do as the quality of our products must never be compromised. This level of excellence requires time, and as we have always done, we will continue to take the necessary time to ensure that all our watches not only comply with our standards of excellence, but also meet the expectations of our customers in terms of quality, reliability and robustness. Rolex does not compromise on what it takes to produce exceptional watches.

All Rolex watches are developed and produced in-house at our four sites in Switzerland. They are assembled by hand, with extreme care, to meet the brand's unique and high-quality standards of quality, performance and aesthetics. Understandably, this naturally restricts our production capacities – which we continue to increase as much as possible and always according to our quality criteria.

Finally, it should be noted that Rolex watches are available exclusively from official retailers, who independently manage the allocation of watches to customers."

The response was circulated in various outlets within the subsequent days:

Tony Traina of Rescapement: https://sub.rescapement.com/p/rolex-actually-commented-on-its-watch

Garry Lu of Boss Hunting: https://www.bosshunting.com.au/style/watches/why-you-cant-buy-a-rolex/

Danny Milton of HODINKEE: https://www.hodinkee.com/articles/rolex-finally-comments-on-the-product-shortage-and-conspiracy-theories-need-not-apply

Dominick Reuter of Business Insider: https://www.businessinsider.com/rolex-says-watch-scarcity-is-not-strategy-demand-outpaces-production-2021-9