GQ: Eric Wind Quoted on Chopard

Cam Wolf recently wrote on GQ ‘The Beginner's Guide to Chopard, One of 2024's Hottest Watch Brands”. Within the article, Wind is quoted.

“The dealer Eric Wind was the first to suggest it to me. “The quality is not that different from Pateks [from the ’90s],” Wind said of Chopard. “And at a fraction of the price.” When I checked in with WatchTime editor Bilal Khan, a noted Chopard enthusiast, he found the comparison as natural as can be. “When [Chopard co-president] Karl-Friedrich Scheufele opened the L.U.C manufacture, it was his goal to be at the level of Patek.”

Chopard is gaining heat among watch collectors after two particularly strong years of new releases. The salmon-dial L.U.C 1860 was one of the best releases from 2023, and this year the Swiss maker had another strong showing at Watches & Wonders with a steel L.U.C sequel and a black enamel-dial Quattro. “Chopard has been pretty hot with their new watches,” Wind explained. “There's always a conversation between what's happening in the current day and interest in the vintage pieces.”

https://www.gq.com/story/chopard-collect-beginners-guide-box-papers-5-31-24