GQ: Eric Wind Quoted On The Cartier Crash

Cam Wolf recently wrote ‘Have We Reached Peak Cartier Crash?” for GQ’. Within the article, Wolf quotes Eric Wind.

Of late, the Crash has popped up on the wrist of so many celebrities that it’s all but lost the scarcity that made it so special in the first place. What was once a novel symbol of iconoclastic taste suddenly feels—gulp—mainstream. “The Crash has kind of become almost like the [Patek Philippe] Nautilus,” Eric Wind, the founder of Wind Vintage, opined on the phone this week. “It's too much.” It reminds me somewhat of Rolex’s “Paul Newman” Daytona, a watch that Wind helped place in Crazy Rich Asians, which also went from a watch-nerd-only concern to the epitome of rich-dude status symbols…We all have our moments that give us the ick. For Wallner, it was one of Nouveau’s recent videos that features an NSO—”New Special Order”—Crash that “really pulled the veil from my eyes,” she said. It wasn’t that the Crash was unattractive, but that whoever originally commissioned it so blithely flipped it to the man in Nouveau’s video. “It just made me feel that the watch is becoming increasingly more sellable—read: disposable,” Wallner said. Wind, unprompted, brought up the same video. “There's an NSO Crash seemingly coming out every two seconds,” he said.

https://www.gq.com/story/cartier-crash-peak-box-papers-5-17-24