HODINKEE: Eric Wind Quoted on The Rolex Day-Date

Logan Baker wrote for HODINKEE ‘How The Rolex Day-Date Became A Million-Dollar Watch’ in which he highlights the recent $1.3M sale of the Rolex 'Rainbow Khanjar' Day-Date ref. 18059. Within the article, Baker quotes Eric Wind on the Presidential’s performance at auction. Wind states:

"From an American perspective, the Day-Date has historically been the businessman's watch…Any successful oil executive in Texas bought one, and still does wear them. Dick Cheney famously wears one. They call the standard yellow gold one with a gold dial the Texas Timex; it's the quintessential businessman's watch."

Wind expands on the recent reception of the Day-Datein the past two years:

"Day-Dates have increased a lot in value since the beginning of the [COVID-19] pandemic…You could previously buy an 1803 with a gold dial, on bracelet, for as little as seven to eight thousand dollars. Two years later, we're looking at around $16,000 for a nice one. So they've doubled, but there's still a lot of room to run – an equivalent 36mm Day-Date today is about $36,000 retail from Rolex."

Read the full article below:

https://www.hodinkee.com/articles/rolex-day-date-president-history-price-auction-record