Robb Report: Eric Wind Quoted on Rolex Pre-Owned Program

Journalists Paige Reddinger and Cait Bazemore recently wrote for Robb Report ‘Rolex Officially Enters the Secondary Market With Its Own Certified Pre-Owned Program’. Within the article, Eric Wind is quoted on the new service provided by Rolex.

“I’m mostly focused on vintage watches, so I don’t see it affecting me at this point. Vintage buyers don’t even like to see a Rolex service card when they are buying a watch as that means it has likely been polished and had parts replaced. I can see this affecting buyers of newer pieces who may eventually want to see the Rolex Certified Pre-Owned card with their watches. I think Ferrari makes more money from certified pre-owned models than new ones, so perhaps Rolex feels it is a great revenue source or, at least, can help their authorized retailers make more money.

I don’t think they’re going to control the secondary market, I think they’re just going have to play in it. It’s a value-added service for their retailers. Being able to offer a value-added service about why people should buy there versus from any of the online secondary market resellers is a positive and will allow them to maybe charge a little bit more and be more competitive. My understanding is it’s really up to the retailers to put their own money behind it in terms of purchasing the watches. It’s not like Rolex is giving them a checkbook to buy watches. It’s a retailer decision, at the end of the day. They have to put their own money behind it.

Generally, I think it’s a good thing for the market. Rolex will be tracking all the serial numbers. They already do that when watches come in for service obviously, or other things, but getting more watches into their system and being able to track them is important data.”

Read the full article below:

https://robbreport.com/style/watch-collector/rolex-certified-pre-owned-program-1234779326/