Yahoo Finance: Eric Wind Quoted on Rolex Certified Pre-Owned Program
Senior Reporter Pras Subramanian recently wrote for Yahoo Finance about the Rolex Certified Pre-Owned Program. Within the article, Subramanian highlights Eric Wind’s commentary on the subject.
“For others like Eric Wind, a noted collector and owner of high-end pre-owned retailer Wind Vintage located in Palm Beach, Florida, the move wasn’t out of the blue.
“Rolex starting the certified pre-owned program has been an open secret for quite some time - it absolutely was not a surprise,” Wind said in an interview with Yahoo Finance.
Wind believes the move into pre-owned is designed to help Rolex authorized dealers and boost the brand. “It helps Rolex retailers have something else to have in the shelves and cabinets to sell since new Rolex watches are essentially always sold out, and it also helps to legitimize the secondary market for Rolex watches,” he said.”
Read the full article below: