Rolex “Domino's” Oyster Perpetual Air-king Ref. 14000

The Rolex-Domino’s connection is perhaps the ultimate high-low collaboration. These watches were not made for purchase by the public, but as a way to reward Domino’s franchise owners who hit their sales targets.

All these watches were originally ordered through Schlanderer and Sons in Ann Arbor, Michigan, where Domino’s has its headquarters. In the past, these watches on the secondhand market were generally the least expensive Rolex a person could purchase as few people wanted a pizza logo like this on their dial. Dealers would buy them, swap out the Domino’s dial, and polish off the case back initials. Over the last year, however, they have gained a massive following. The watch features an engraving on the back with the recipient’s initials above “T.S.M.” for Thomas S. Monaghan, the founder of Domino’s. The engravings were made in Ann Arbor, Michigan.

The watch is unpolished, and measures 34mm in diameter. The T serial number dates to circa 1996 and the dial is original featuring tritium luminous material and “T SWISS MADE T” below 6:00. The watch includes the original guarantee document.

The present watch came from the widow of the original owner. The original owner managed Domino’s stores and was awarded the watch for turning around a failing franchise. His initials were “M.E.”

This version features the “tilted logo” that is the last version of Dominos’s Rolex watch with the logo on the dial. One could describe this as the first version of the tilted logo dial as later versions had Super-LumiNova luminous material and signatures below 6:00 that only say “Swiss Made”.

To learn more about Rolex-Domino’s story, watch the video ”Rolex Model NEVER in Stores”.

SOLD. (Item A0088)