Rolex Domino's Pizza Air-King Reference 5500 Unpolished

The Rolex-Domino’s connection is perhaps the ultimate high-low collaboration. These watches were not made for mainstream purchase, but as a way to reward franchise owners who hit their sales targets. All were originally ordered through Schlanderer and Sons in Ann Arbor, Michigan, where Domino’s has its headquarters.

In the past, these watches on the secondhand market were generally the least expensive Rolex a person could purchase as few people wanted a pizza logo like this on their dial. Dealers would buy them, swap out the Domino’s dial, and polish off the case back initials. Over the last few years, however, they have gained a massive following and Christie’s even sold a 34mm Air-King version for $20,000 including buyer’s premium in an online auction.

The case appears to be unpolished. It features an R7 serial dating to 1988. It features the original recipient’s initials (TAC) above the initials TSM for Thomas S. Monaghan, the legendary founder of Domino’s.

The watch does not come with box or papers. We do not know the service history, but it is running well.

To learn more about Rolex-Domino’s story, watch John P’s video with me: “Rolex Model NEVER in Stores.”

PRICE: SOLD (Item SBUXYT3140)