Rolex Domino's Air-King Reference 14000 Unpolished

The Rolex-Domino’s connection is perhaps the ultimate high-low collaboration. These watches were not made for purchase by the public, but as a way to reward Domino’s franchise owners who hit their sales targets.

All these watches were originally ordered through Schlanderer and Sons in Ann Arbor, Michigan, where Domino’s has its headquarters. In the past, these watches on the secondhand market were generally the least expensive Rolex a person could purchase as few people wanted a pizza logo like this on their dial. Dealers would buy them, swap out the Domino’s dial, and polish off the case back initials. Over the last year, however, they have gained a massive following. The watch features an engraving on the back with the recipient’s initials above “T.S.M.” for Thomas S. Monaghan, the founder of Domino’s. The engravings were made in Ann Arbor, Michigan.

The watch is unpolished, and measures 34mm in diameter. The U serial number dates to circa 1997 and the dial is original featuring tritium luminous material and “T SWISS MADE T” below 6:00.

This version features the “tilted logo” that is the last version of Dominos’s Rolex watch with the logo on the dial. One could describe this as the first version of the tilted logo dial as later versions had Super-LumiNova luminous material and signatures below 6:00 that only say “Swiss Made”.

To learn more about Rolex-Domino’s story, watch the video ”Rolex Model NEVER in Stores”.

The watch comes does not come with box and papers. It was bought from a gentleman who purchased it from the original owner. The service history is unknown, but we recently checked it on a timegrapher and it is running very good. It has passed 3 bar water test.

This watch is available at the Kith Williamsburg location at 25 Kent Ave.

SOLD (Item SBUXYT1481)