Rolex Domino's Air-king Reference 5500 Unpolished

The Rolex-Domino’s connection is perhaps the ultimate high-low collaboration. These watches were not made for mainstream purchase, but as a way to reward franchise owners who hit their sales targets. All were originally ordered through Schlanderer and Sons in Ann Arbor, Michigan, where Domino’s has its headquarters. In the past, these watches on the secondhand market were generally the least expensive Rolex a person could purchase as few people wanted a pizza logo like this on their dial. Dealers would buy them, swap out the Domino’s dial, and polish off the case back initials. Over the last year, however, they have gained a massive following and Christie’s recently sold a 34mm Air-King version for $20,000 including premium in an online auction. This watch has a diameter of 34mm excluding crown. It was produced circa 1987 and includes the original guarantee, plus the award letter from the Domino's CEO for reaching $20,000 in weekly sales.

To learn more about Rolex-Domino’s story, watch my video “Rolex Model NEVER in Stores”.

The watch is in excellent condition with an unpolished case. It does not come with box and papers. We do not know the service history of this watch. It recently passed a pressure test of 3 bar.

This watch is available at Dover Street Market at 160 Lexington Ave, New York, NY 10016.

SOLD (Item SBUXYT1624)