Yahoo Finance: Eric Wind Quoted on New Rolex Releases

Pras Subramanian recently wrote for Yahoo Finance ‘How Rolex's new Land-Dweller watch aims to 'invigorate' the collector base’. Within the article, Eric Wind is quoted.

“Rolex has had difficulty selling the company's gold models while facing rising costs for the gold itself. It's no surprise that Rolex focused on revamping some of the weaker-selling gold models with a green dial for the new GMT-Master in white gold, a green dial for the yellow gold Sky-Dweller on Oysterflex strap, a new version of the ‘John Mayer’ green dial for the Daytona in yellow gold on bracelet,” said Eric Wind, watch expert and owner of Wind Vintage, a rare watch purveyor.

Wind added: "Rolex still has little problem selling steel watches at retail, but the equivalent models in gold are about 3X the retail and contribute significantly to the company's margin and average selling point, so I expect Rolex to continue focusing on this segment."